How to Develop a Sports Marketing Plan for Contemporary Sports Management
Organizations, businesses and sports teams can build stronger brands for sports-related products and services by incorporating sports marketing into a traditional business plan. As with a traditional marketing plan, a sports marketing plan should address the appropriate business needs and examine sports specific aspects of business. Integrating sports management into a marketing plan will assist organizations and sports teams in building relationships with customers and fans while creating a distinct brand.

Executive Summary

  1. Explain what the organization, business or sports team does in the executive summary. Define the brand identity by describing what it is that the sports team or business offers to the market.
  2. Summarize the specific services and needs that the sports business offers consumers. For a sports team, focus on such aspects of business as entertainment value, ticket prices and sports product. For a sports service or business, focus on product offerings, quality of service and brand value.
  3. Write an overview to broadly summarize the content of the sports marketing plan and how it will further develop the organization’s marketing program.

Situation Analysis

  1. Examine the marketplace in the situation analysis section by listing, in subsections, all competitors, consumer information, market trends and market needs. Explain how the brand fits into the market as a whole.
  2. Research and explain information on ticket prices, sports product trends, consumer demands for tickets, corporate sponsorship trends, popularity shifts in sports and any other market related influences. Staying aware of market and consumer trends will help fill the customer needs.
  3. Perform a SWOT analysis, which is an examination of an organization’s strengths, weaknesses, opportunities and threats. This requires conducting internal research to examine the organization’s strengths and weaknesses, in relation to the market. An organization’s opportunities and threats come from outside elements in the market, including competition organizations and potential business opportunities. A SWOT analysis allows an organization to develop a business strategy while maintaining awareness of internal and external aspects of the market.

Marketing Strategy

  1. Examine the target market, which is the specific consumer group that an organization attempts to reach with its marketing of products and services. To find the target market, conduct market research by studying sales of tickets, products and services. Research specific demographics to detail target market characteristics. Find out the age, geographical location, income range, gender and any other specifics to formulate the target market. Use the results of this research to tailor marketing strategy to the target market demographics.
  2. Explain all marketing objectives and highlight specific objectives. For example, “we will exceed last season’s ticket sales by $5,000.” Tailor marketing objectives to the target market.
  3. Detail the marketing tactics that will help achieve each marketing objective. For example, “we will exceed last season’s ticket sales by $5,000 by adding five ticket sales representatives.” Develop specific tactics for each marketing objective.

Marketing Financials

  1. List budget needs for the marketing plan, detailing credits and debits for all marketing activity. Be specific for individual projects, such as ticket sales, print ads and promotional events.
  2. List the money that the marketing plan will gain and lose from outside sponsorships and partnerships. Explain all financial details regarding sponsorships with outside organizations, including legal aspects and terms of condition of the sponsorship.
  3. Explain where financial resources come from and where they are being allocated. Ascertain that marketing strategies have the appropriate amount of money needed to fund them.

How to File For Bankruptcy In North Carolina

Filing for bankruptcy can be a confusing and intimidating process. Knowing what to do to file your personal bankruptcy in North Carolina can reduce the stress and make the process smoother.

Hiring a bankruptcy lawyer can be worth the cost.


  1. First, you should speak to a bankruptcy attorney or attorneys to make sure that you have absolutely no other means of handling your debt. Most bankruptcy attorneys will offer to speak with you at no charge to help you assess your situation. They will help you determine if you are eligible to file, look for alternatives to bankruptcy if there are any and give you an idea of how your life will be affected once you’ve been declared bankrupt.
  2. If you decide to proceed with the bankruptcy, you will then need to decide if you’re going to retain an attorney or file the proceedings yourself. While it is possible to handle your case on your own, many people choose to enlist the help of an attorney to guide them through the process.
  3. To file for Chapter 7, you will need to do a means test to determine if you are truly insolvent. Your previous six months of income will be measured against a median income scale to determine if you pass or fail the means test. The means test determines whether or not if, after your other obligations are met, your monthly income will allow you to repay your debt. According to the North Carolina bankruptcy law website, as of 2011, you will probably qualify for Chapter 7 if you are unable to pay at least $6,000 over the next five years.
  4. If you pass the means test, you will next need to determine how much of your property is exempt. This means listing all of your assets and determining their worth and measuring that against what the bankruptcy court says you are allowed to keep. Generally, a certain amount of equity in your home and vehicles is considered exempt, retirement accounts, and a certain amount of cash and personal possessions. Any property that is not exempt may be liquidated and used to repay your creditors.
  5. Once you’ve determined which of your property is exempt, you will then be required to attend a mandatory credit counseling class. You must provide proof of your attendance to the court along with your filing.
  6. Next, you will need to complete the bankruptcy paperwork, including but not limited to: the actual bankruptcy petition, your filing fee or fee waiver request, the list of creditors you are claiming in the bankruptcy, statement of your social security information, verification of your credit counseling attendance, notice to your debtors, and your list of exempt property. These will need to be filled out, copied, and filed with the local court.
  7. Meet with the court-appointed trustee who will take possession of any property you are not allowed to keep. The trustee will liquidate any of said property and use it to pay your creditors.
  8. Attend a 341 hearing or meeting of creditors. This meeting gives creditors the opportunity to appear to question your filing and offer any challenges to prevent you from completing the bankruptcy. While the opportunity is available, most creditors do not actually appear.
  9. If your bankruptcy is not challenged, then the next step is to file any motions or claims for exemption pertaining to your case. You will also need to reaffirm any secured debts, such as mortgages or car loans, that you will continue to pay on after bankruptcy. Once these steps are completed, the court will issue a Discharge Order which will declare you bankrupt and wipe out your debts for good. Once you receive your discharge order, usually within 90 days of filing, you are no longer legally liable for the debts included in the bankruptcy.